Wednesday, 18 July 2012

Ek Tha Tiger's Satellite Rights sold at Rs 75 crore

Salman Khan and Katrina Kaif starrer most discussed upcoming film ‘Ek Tha Tiger’ has again created a buzz as a latest report has suggested that the satellite rights of the film has been sold out at Rs. 75 crore. If this is true, so far this is the biggest amount paid for a Bollywood film for its satellite rights. 75 crore rupees is such a big amount that the total invested amount for a current Bollywood film can be earned by merely selling its satellite rights. On the other hand Sneha Rajani, Senior Executive Vice President and Business Head of Sony Entertainment Television says, "Let me set the record straight. Sony had clinched the deal for the Satellite Rights of Ek Tha Tiger almost 15 to 16 months ago, not last week or in the recent past.
In fact, we clinched the deal even before the Yash Raj commenced filming Ek Tha Tiger. Besides, do you think we would've paid this ridiculous price 15-16 months ago? We wouldn't settle for it even today." Earlier, the satellite right for Ajay Devgan acted ‘Singham’ was sold for Rs. 18 crore and Hrithik Roshan acted ‘Agneepath’ for Rs. 41 crore. His ‘Krrish 2’ has already been sold for Rs 38 crore. When these type topnotch films does not crosses 50 crore for its satellite rights, the news of ‘EK Tha Tiger’ achieving this giant amount is hardly believable. Of course, if the Salman factor works amazingly, this is not a big deal.

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